10 Day Video Course
+
Live COACHING with Andrea
Take the Guesswork Out of Building
Your Authentic Personal Brand
Define your Personal Brand Identity to clearly communicate the Brilliance of YOU using AUTHENTIC, The Personal Brand system created by Dr. Andrea Pennington.
FREE FOR ETTG MEMBERS!
LIFETIME ACCESS to all videos, worksheets and monthly Q&As with Dr. Andrea + Private Facebook Group
Class starts when you want!
Take immediate action to launch your authentic personal brand with specific instruction, guidance and feedback on precisely how to Position, Present and Promote yourself as a credible authority in the marketplace.
Specifically, during this 10-day Bootcamp you will:
1. Define Your Brand Identity Brand ID
This includes writing clear positioning statements which fully explain the essence of your: purpose, passion, personality, values and vibe. You will finally be able to articulate what you do, who you ideally serve and why you are credible without bragging or coming across as egotistical.
2. Identify Your Target Audience
This includes writing an Avatar Profile document describing your ideal customer which fully explains their problems, their blocks to progress, and what they need to succeed. This helps you ensure that everything you write or say is aligned with and creating a connection to your ideal customer.
3. Create Your Brand Style Book
This includes your cohesive brand identity, your signature style, image guide, color palette, and fonts. Having everything in one Brand Style Book makes it easier to communicate what you desire to direct designers, marketers, copywriters and assistants.
4. Compose Your Brand Positioning Statements
It's time to clearly communicate your core strengths, special abilities, success stories, results you provide, problems you solve and your unique value proposition.
5. Create Your Brand Encyclopedia
This includes a comprehensive collection of your brand’s core messages including your: slogan/tagline, mission, key takeaway points, methodology, values, vision, tone of voice and writing style. This will prepare you and your team to effectively communicate in a consistent way, creating resonance with your target audience.
6. Determine Your Communication Strategy
Streamline your content delivery to places your target audiences prefers. Whether you choose to blog, Vlog, microblog on social media or write books and academic articles for journals, you will craft a strategy and build a quarterly content calendar to keep yourself focused and accountable.
COMPREHENSIVE TRAINING & COACHING TO LAUNCH YOUR BRAND WITH CONFIDENCE
This 10-day online bootcamp includes on-demand lifetime access to in-depth training videos, comprehensive fillable worksheets, a digital copy of our signature branding book, AUTHENTIC, plus 3 live Q&A sessions with Dr. Andrea.
Enroll Today for FREE
Lifetime access to all videos, worksheets and monthly Q&As with Dr. Andrea + Private Facebook Group
Learn from a Professional with
Unmatched Expertise in Global Branding
About Dr. Andrea
Dr. Andrea Pennington is a medical doctor, global media strategist, international TEDx speaker and best-selling author. She is the Managing Director of Make Your Mark Global and creator of AUTHENTIC: The Personal Branding System and the MVP Publishing Process.
As a sought-after TV personality, Dr. Andrea has been featured multiple times on the Oprah Winfrey Show, the Dr. Oz Show, iTV and the Today Show and served as Medical Director and Spokesperson for Discovery Communications. She continues to enjoy high visibility with the world’s largest media brands including Thrive Global, HuffingtonPost and LUXE-TV.
Andrea provides media production and communication strategy consulting globally while based in Monte Carlo, Monaco. As a journalist she has contributed to several magazines including Newsweek, Real Simple, Essence, Ebony, Black Enterprise and currently hosts beauty and luxury lifestyle shows on LUXE-TV, distributed to 100+ countries.
Andrea’s popular TEDx talk highlights her passion for wellness, transformation and authentic self-expression. She is a Founding Member of the Association of Transformational Leaders - Europe and past President of the International Association of Eating Disorders Professionals. Andrea is also adjunct professor at the University of Monaco and provides her heart-centered global training through seminars and destination retreats.
Visit www.MakeYourMarkGlobal.com for more info on Dr. Andrea's media strategy & content development offerings.
They're happy!
Bea Benkova
Founder & CEO, Global Institute for Extraordinary Women
I deeply appreciate Andrea’s contribution to my life in the area of authentic branding and resonant communication. Her ability to see who I truly am and my stand for the future has been an invaluable gift for me. It has allowed me to grow and expand in the areas where I would not have had the courage to otherwise.
Gitte Winter
Author of Children's Meditations In My Heart,Ā Founder of Room for Reflection
"This is an excellent course — and definitely worth the small investment many times over!"
Thordis Loa
CEO, Gray Line Iceland
Dr. Andrea is an amazing consultant when it comes to Media Communication.
With her help, her insight and brilliant and positive attitude she took me through tough communication challenges.
Bootcamp is ON NOW!
LIVE Q&A sessions with Dr. Andrea occur on Wednesdays
at 10am California / 1pm New York / 6pm London / 7pm Central Europe